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A brighter future for Erith

Marketing

The reputation of a neighbourhood can persist long after physical regeneration and the arrival of new residents. Erith Park is very visible on the approach into the town centre, so we had the advantage that the changes in the area were evident. We needed to reinforce this through our identity and marketing messages to ensure that everyone, not just those who might choose to move to Erith Park, saw Erith Park in a new and positive light.

Our main priorities were:

  • Creation of a strong and relevant brand
  • A joint marketing initiative for shared ownership and private sale homes
  • Changing perceptions of the old estate

Click here to read more on the Erith Park Brand.

Click here to read more on Our Marketing Team.

Click here to read more on Success.

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